Ziya Asen Vlogs, looks & life behind the lens

Ziya Asen

Vlogs, looks & life behind the lens

Latest Articles

Grandma Took Over My Video Titles for 30 Days — The Analytics Got Weird
Behind the Lens

Grandma Took Over My Video Titles for 30 Days — The Analytics Got Weird

For one month, I handed the keys to my upload dashboard to the least online person I know: my 74-year-old grandma. Her 'boomer-brained' titles didn't just hold their own against my SEO-optimized ones — some of them flat-out beat them.

My Landlord Has No Idea I Make Videos: Six Months of Real Creator Money, Itemized
Behind the Lens

My Landlord Has No Idea I Make Videos: Six Months of Real Creator Money, Itemized

Everyone assumes the ring light lifestyle comes with a ring light income. I kept a spreadsheet for six months to find out what my channel actually pays — and what it quietly costs.

22,000 Photos of My Face: What My Camera Roll Told Me After Two Years of Silence
Behind the Lens

22,000 Photos of My Face: What My Camera Roll Told Me After Two Years of Silence

I spent one rainy Sunday scrolling through two years of selfies, vlog stills, and accidental screenshots — and my camera roll turned out to be the most honest journal I never meant to keep. Here's what 22,000 photos taught me about my own face.

The Mirror My Grandma Left Me Gets More Comments Than My Outfits: On Decorating With Heirlooms
Behind the Lens

The Mirror My Grandma Left Me Gets More Comments Than My Outfits: On Decorating With Heirlooms

The most-asked-about item in my vlogs isn't a designer bag — it's a tarnished antique mirror from my grandmother's hallway. Here's how inherited and thrifted heirlooms became my visual signature, plus a practical field guide to sourcing props that read 'expensive' on camera without costing a dime.

My Mom Edited My Vlog and Deleted Every Jump Cut: What Slow Editing Taught Me About Fast Content
Behind the Lens

My Mom Edited My Vlog and Deleted Every Jump Cut: What Slow Editing Taught Me About Fast Content

For one week, I handed my mother my raw footage and zero instructions. She cut a vlog with no hooks, no trending audio, and a three-minute shot of a kettle — and honestly? It wrecked me a little.

She Thinks 'Going Viral' Means She's Sick: My Grandma's Accidental Rise to Vlog Fame
Behind the Lens

She Thinks 'Going Viral' Means She's Sick: My Grandma's Accidental Rise to Vlog Fame

My 74-year-old grandmother became my most requested recurring guest, and she still doesn't fully understand what a vlog is. Here's the comedy, the ethics, and the very specific rulebook I built for featuring a family member who thinks the internet is a medical condition.

The Take That Fell Flat Bought My Groceries: A Love Letter to the Outtake Economy
Behind the Lens

The Take That Fell Flat Bought My Groceries: A Love Letter to the Outtake Economy

I crunched a year of analytics and ran a follower poll, and the results were humbling: my trips, flubbed intros, and dead-eyed abandoned takes outperform my polished work almost every time. Here's my honest breakdown of why imperfection wins — and the three-question framework I now use to turn 'failed' footage into a deliberate content pillar.

The Sun Is My Production Manager: Confessions of a Creator Who Lives by the Golden Hour
Behind the Lens

The Sun Is My Production Manager: Confessions of a Creator Who Lives by the Golden Hour

My week doesn't run on a calendar — it runs on sunset. Here's how I plan errands, outfits, and friendships around 45 minutes of perfect light, plus the honest cost of making the sun your boss.

The Off-Camera Friend Tax: What My Besties Get Paid in Coffee, Cameos, and Crying in My B-Roll
Behind the Lens

The Off-Camera Friend Tax: What My Besties Get Paid in Coffee, Cameos, and Crying in My B-Roll

Every vlog has a supporting cast nobody credits — the friends holding the ring light, re-walking the crosswalk four times, and agreeing to be 'the funny one' in every thumbnail. I interviewed my own unpaid crew about what that's actually like, and built the official rate card creators never knew they owed.

The Timeline Nobody Screenshots: One Vlog's Journey From 4 Hours of Chaos to 12 Clean Minutes
Behind the Lens

The Timeline Nobody Screenshots: One Vlog's Journey From 4 Hours of Chaos to 12 Clean Minutes

You've seen the final cut — the b-roll, the transitions, the punchline that landed just right. What you haven't seen is the 3 AM export crash, the forty deleted rambles, and the version of me that existed before I became 'the version of me.' Here's one video, start to finish, unedited about being edited.

I Gave My Comment Section a Job Interview (and Hired Only Three of Them)
Behind the Lens

I Gave My Comment Section a Job Interview (and Hired Only Three of Them)

Twelve strangers once had full access to my self-esteem, and they didn't even have to clock in. Here's the 'comment triage' system I built to decide who gets my energy, who gets blocked, and who gets absolutely nothing.

My Followers Approved This Video Before I Ever Hit Record
Behind the Lens

My Followers Approved This Video Before I Ever Hit Record

Before I spend a single hour setting up lights, I spend ten minutes reading my comment section like a focus group report. Here's the exact system I use to separate polite applause from genuine demand — and the one video my audience talked me into that I almost scrapped.

No Announcement, No Apology: The Art of Sneaking Back Onto Your Own Feed
Behind the Lens

No Announcement, No Apology: The Art of Sneaking Back Onto Your Own Feed

Every break I ever took came with a dramatic 'I'm back' post, complete with a moodboard and a promise. This time I just... posted. Here's what happened when I skipped the comeback speech entirely.

Laundry Day Got a Film Score: The Month My Life Had Its Own Soundtrack
Behind the Lens

Laundry Day Got a Film Score: The Month My Life Had Its Own Soundtrack

I paid a composer to write original music for my most boring moments — folding towels, buying milk, crying on the L — and filmed every single one. Turns out audio was the thing my vlogs were missing all along.

I Quit Treating the Algorithm Like My Boss — Here's the Truce We Finally Reached
Behind the Lens

I Quit Treating the Algorithm Like My Boss — Here's the Truce We Finally Reached

For two years I posted like a barista clocking shifts for a manager who never learned my name. This is the story of how I stopped auditioning for the algorithm and started defining success on my own terms — plus the mindset shifts that actually stuck.

What My Bathroom Mirror Sees: The 11 PM Version of Me Nobody Films
Behind the Lens

What My Bathroom Mirror Sees: The 11 PM Version of Me Nobody Films

Everyone wants the glowy 'get ready with me' version of my routine — but the 11 PM one is messier, cheaper, and way more honest. Here's what actually happens after the camera turns off, and why I finally stopped hiding it.

I Ate Cold Meals for Content Until I Didn't: Notes From the Month I Put My Phone Face-Down at Dinner
Behind the Lens

I Ate Cold Meals for Content Until I Didn't: Notes From the Month I Put My Phone Face-Down at Dinner

Somewhere between the third re-drizzle of honey and the fourth angle of a burrata situation, I realized I hadn't actually tasted a meal in weeks. This is what happened when I spent thirty days eating first and filming second.

Everything I Know About Thrifting, I Learned in My Grandma's Kitchen
Style & Lookbooks

Everything I Know About Thrifting, I Learned in My Grandma's Kitchen

My grandma spent forty years dressing a family of five on a teacher's salary, and her shopping rules still outperform every app and hack I've tried. I tested her seven old-school thrifting secrets against my usual routine — and my closet will never be the same.

The Folder I Never Open: What 400 Unposted Clips From My Worst Month Say About Creator Culture
Behind the Lens

The Folder I Never Open: What 400 Unposted Clips From My Worst Month Say About Creator Culture

Every creator has a folder of footage that will never see the light of day. I finally went through mine — a full month of deleted takes, dead-battery B-roll, and one very quiet voice memo — and it told me more than any analytics dashboard ever has.

One Blazer, Thirty Comments: The Month My Followers Became My Stylists
Style & Lookbooks

One Blazer, Thirty Comments: The Month My Followers Became My Stylists

I bought an $8 blazer from a Goodwill in Ohio and handed the styling keys to my audience for thirty days. Here's what happened to my closet, my comments section, and my sense of my own style.