She Thinks 'Going Viral' Means She's Sick: My Grandma's Accidental Rise to Vlog Fame
Photo: Joe Mabel, Public domain, via Wikimedia Commons
My grandmother has a flip phone. She uses it to call my mother, occasionally me, and once — memorably — a bakery in Ohio she meant to cancel an order from. So when she became the most requested character on my channel, you can imagine the conversation.
"Ziya, the people want to know if I'm your grandmother." That's how she phrases it. Not "viewers." Not "followers." The people. Like she's a senator.
How It Happened
It started innocently. She was visiting my apartment, wandered into frame during a haul video, held up a candle, and said, "This smells like a funeral home." Twelve minutes later, my comments were a wall of GRANDMA CONTENT ONLY requests.
She had no idea. She still mostly doesn't. I explained that the video was "on the internet" and she nodded the way you nod at a teenager explaining cryptocurrency. Then she asked if the internet had gotten my package delivered, because that would be useful.
The Ethics of Featuring Someone Who Can't Consent to What They Don't Understand
Here's the thing nobody tells you about family going viral: your grandma can't really consent to internet fame because she cannot conceptualize it. She doesn't know what 400,000 views feels like. She doesn't know strangers will have opinions about her cardigan.
So I built rules. Real ones, written down:
- She approves every appearance. I show her the clip. If she makes a face, it's cut. No exceptions.
- No last names, no address, no routines. The people don't need to know where she gets her hair done.
- I read the comments for her. All of them. She gets a curated summary, the way a president gets a briefing book.
The Day She Read a Negative Comment Out Loud at Thanksgiving
I made the mistake of showing her one comment — a mildly snarky one about her "overacting." I thought she'd laugh. Instead, she put down her fork, cleared her throat, and read it aloud to eleven relatives with the dramatic timing of a Broadway veteran.
"OVER-acting," she repeated, beaming. "As opposed to my regular acting."
The table lost it. My uncle toasted her. And honestly? That's the healthiest response to a troll I've ever witnessed. She treated a stranger's bad day like a rave review. I'm working on adopting this into my own comment section coping strategy.
The Onboarding Guide, If Your Relative Goes Viral
- Explain the scale in relatable terms. Not "500,000 views" but "more people watched you than watched the Super Bowl halftime show, but they can't find your house, I promise."
- Establish a veto system. One raised eyebrow from grandma = deleted clip.
- Protect the relationship from the audience. The people do not get a say in how often she appears. She's my grandmother, not a cast member.
- Have the exit plan. If she ever says she's done, she's done, immediately, no negotiation with followers.
What She's Taught Me
My grandma has no content strategy. She has no posting schedule. She says whatever pops into her head, and that's precisely why the people love her. There's a lesson in there about authenticity that I'm still unpacking — probably somewhere between editing sessions, with her voice in my head telling me the transition was too fancy.
She still thinks going viral might be something the doctor should look at. And honestly, I hope she never fully understands. The magic is in the not-knowing.